MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more

Odisha Public Finance and fiscal Policy

Odisha Public Finance and fiscal Policy Basic Understanding of Public Finance Public finance as a concept may be understood on two levels – as a practical activity of all components of public administration and As a theoretical area. The term “public finance“ may be defined as the identification of specific financial relationships and functions running between public … Read more

MANAGEMENT    

  Management is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. In other words,”It is the accomplishment of Goals through others.” Management has been used in different senses. Sometimes it refers to the process of planning, organizing, staffing, directing, coordinating and controlling at other times … Read more

Appraisal System

  Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It is utilized to track individual contribution and performance against organizational goals and to identify individual strengths and opportunities for future improvements and assessed whether organizational goals are achievedor serves as basis for the company’s future planning … Read more

CAPITAL STRUCTURE      

  The financial requirement of a firm can be met through ownership capital and/or borrowed capital. The ownership capital refers to the amount of capital contributed by the owners. In case of a company, it refers to the amount of funds raised by issuing shares. The main characteristic of the ownership capital is that its … Read more

25.01.18 Orrisa(OPSC) Current Affairs

ODISHA Naveen Patnaik conferred ‘Ideal Chief Minister’ award   Odisha Chief Minister Naveen Patnaik was conferred the “Ideal Chief Minister” award by former President Pratibha Patil at Bharatiya Chhatra Sansad in Pune.   He received the award in a special event organised by Maharashtra Institute of Technology (MIT) School of Governance.     INTERNATIONAL   … Read more

Vegetation of Odisha

Vegetation of Odisha Orissa, owing to its peculiar geographical location and wide range of physical features, embraces a diversified floristic composition and consequently a vast economic potential. The extensive range of hilly forests, several lofty peaks, long stretch of coast line, excellent river rain system, brackish waters and coastal plains altogether have gifted the state … Read more

FUNCTIONS OF MANAGEMENT – ORGANIZING

    Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of organising consists of the following steps … Read more

Fishing in Odisha

Fishing  in Odisha Odisha is one of the major maritime States, offering vast scope for development of inland, brackishwater and marine fisheries. The State’s 480 km long coastline with 24,000 sq. km area within the continental shelf has ample potential for marine fisheries development. Freshwater resources of the State are estimated to be 6.76 lakh … Read more

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